6 points to consider before internationalizing to the mainland. Many Brazilian businessmen in different sectors are studying opening a company in Portugal as the first destination for the internationalization of their company. But is Portugal the best destination to start your international operation? Like any country, it also has pros and cons. To help you reflect a little, try answering the questions below: Does your company's team only speak Portuguese? Is your business re

How to maximize your international positioning using the Internet? You've heard the expression "the world is flat". With the internet, it is now possible to have access to customers all over the world. How do they find you? By Google, of course. But not only. Today there are two more super important players in the market that should be on your radar: social media and marketplaces. When we talk about internationalization, it is important that the strategy includes a multichann

The current economic context in Brazil has made entrepreneurs take a fresh look at the possibility of global expansion. After all, having an operation abroad helps both abroad, in the brand recognition process, as well as here in the country, in the financial value of the business. The main motivations that lead a company to start its internationalization process range from the search for increased sales, such as diversifying risks and also protecting against constant changes

See your brand with new eyes when using it outside Brazil If you are thinking of opening your business outside Brazil, your brand is the first point you should look at carefully. Why? You will increase your company's level of international exposure, and because your brand is the first eye contact your potential customers will have with you. And they need to like what they see to want to buy from you. Just like that. See how important it is? As a brand, understand your logo an

See the list of internationalized Brazilian companies Brazilian companies are opening operations outside Brazil. To keep up with this international movement, we will update this post monthly with companies that already have operations in other countries, and which are the newcomers, those that are starting their first international steps. The purpose of the list is to inspire you to get to know who they are and exchange experiences with those who have already been through thi

6 aspects that change if your company wants to be global in the near future 2020 was going to be “THE” year for your company. You had already decided to start a business abroad, move your family to a new country and grow your business even further. Then, the pandemic arrived and this big dream was put “on hold”. As many aspects of our lives are being rethought, this is an excellent time to (re)plan your internationalization. A little background information... For companies th

Photo by Dhaya Eddine Bentaleb on Unsplash +60 businesses made the list! See the list of Brazilian international companies being internationalized: In 2020 the pandemic brought more challenges to the companies that wanted to internationalize. While some pivoted their businesses, other processes were accelerated, and others postponed. Even in an adverse environment, we had companies that started operations abroad in 2020. We welcome 60 companies that joined our list in 2020. T

The first case of internationalization in a Brazilian port Cargo comes and goes to more than 600 ports in 125 countries. Some terminals are operated by major global players. Most shipowners (ship companies) are foreign. But is that enough for Santos to be truly international? This was the first question I asked when I took over as head of international affairs at the presidency in Santos Port Authority – SPA, in August 2019, at the invitation of Casemiro Tércio Carvalho, a le

5 reasons to use high exchange rates as a motivator for your internationalization Only you and I, world travelers, know how high exchange rates hurt your pocket. Remember that trip abroad you did that was so cheap but now is twice the price, all because of the dollar rate? There is a reason for that. The fact is that the Real was the currency that depreciated in the last year, with 28%. Far from last year's R$4.00 or the so-called “historical average of R$2.7” (I heard this f